SH101 Canon Creators November 2021 Sales Page


Wondering if Side Hustle 101 is the right fit for you to take your side hustle to the next level? Get your copy of the Info Session Recording  & access your discount code to get 20% off when you register!  You will learn more about SH101 & you will hear directly from some of our alumni about how Side Hustle 101 transformed their side hustle journey. 

A Partnership to Empower Creators, Makers, Artists, & All Creative Entrepreneurs to Thrive in the New World of Work. 

The Maker's Collective and The Canon Creator Lab have collaborated to support multi-passionate creatives to take control of their future by learning to transform creativity, skills, and ideas, into meaningful lines of income through side hustling. In 2021, everyone can be a side hustler. Side Hustle 101 is the blueprint and the community you need to make your side hustle dream a reality.

Anyone can turn skills, creativity & ideas into a side hustle. The first step is overcoming self-doubt and believing in yourself!

Side Hustle 101 is for creative folks who are looking to make a meaningful transformation through entrepreneurship. Whether you are newly retired & looking to turn your hobby into a new line of income, a recent graduate looking to explore entrepreneurship and create more autonomy, or a mid-career professional in search of meaningful work and an opportunity to make a change in your career, this course will give you the roadmap & community to accelerate your side hustle journey. Are you ready to bring your side hustle to life?

Join SIDE HUSTLE 101!!




  • Six LIVE online training sessions. Weekly on Thursdays from 7 - 9pm EST, (1/week, 2 hrs each, via zoom).
  • Two of the online training sessions will feature a panel of guest expert coaches & an open 'ask the expert' segment.  
  • Access to the online training session recordings to support self-directed learning.
  • Access to the Side Hustle 101 workbook & templates to support applying learnings to grow your business.
  • Access to weekly coaching support via office hour availability (2 hrs/week). 
  • 24 total hours of instruction + access to a community of side hustlers & expert coaches.
  • 24 total hours of instruction + access to a community of side hustlers & expert coaches.
  • Register for Side Hustle 101 now and within the first 30 days, if the course is not providing you with the value you are looking for, we'll happily issue a full refund. 

Side Hustle 101 Course Overview

Are you ready to take the leap into entrepreneurship?  Learn more about Side Hustle 101 & how we'll help you to take action to bring your side hustle to life. 

The movement begins November 11th, 2021, LIVE via Zoom!

Get to Know Our Roster of
Guest Coaches

Danielle Green

Owner of Artisanal Design Co /
Event Planner 


Wynne Neilly

Photographer & Artist


Meg Jacklin

Owner of Copper & Gold Project /
Home DIYer /
Vintage Collector & Seller 


Taylor Jones

Photographer & Videographer /
Co-creator of Business Unusual /
Founder of Dear Photograph


Lacey J. Heels

Mindset & Success Coach / Co-Owner of The Maker's Collective


Side Hustle 101 has helped to launch over 300 Side Hustles!

Are you ready to set yourself up for an entrepreneurial journey in 2022? You know that business idea you have been kicking around for months, or maybe years? There will never be a better day than today to take action to bring that idea to life.

Let's Go!!!

Meet Your Instructor 

In a past life, Jeff was a high school English & ESL teacher. He left the traditional workplace of the past in 2012 looking for more autonomy, meaning & money through entrepreneurship. He spent the first 2.5 years of that journey doing pretty much nothing but failing. Making mistakes. Falling down. Trying to get back up. Holding space in Side Hustle 101 to acknowledge and normalize these realities of side hustling is where the course begins. 

Today, Jeff is pursuing the currencies that matter most to him through a portfolio approach to his professional life. He is growing an adaptable portfolio of work through side hustling that currently includes:

  • leading side hustle programming and building partnerships with The Maker's Collective. 
  • Running a freelance business working with large organizations, and post-secondary institutions, to create and launch new courses and educational products.
  • delivering training & coaching to small business owners through a range of nonprofit organizations.  

What lights him up more than anything is leading Side Hustle 101 to support  grassroots creators, makers, artists and other creative entrepreneurs who want to walk their own walk. We live in a time of individual empowerment and Jeff believes that building a portfolio of work through side hustling is the key to re-designing your life and creating your future. 

About The Maker's Collective

The Maker’s Collective is an online business community and education network for fellow entrepreneurs and side hustlers to ignite their passion, create their dream life and level up in business.

Whether you are just getting started turning a passion/skill into a side-hustle, growing your portfolio as a freelancer, or growing and scaling your business, we are your trusted resource and support network.

The Maker’s Collective is a movement dedicated to supporting and educating the next generation of professionals who are ready to transform their life and career through entrepreneurship.

Find out more: here

About The Canon Creator Lab

The Canon Creator Lab’s purpose is to help foster the next generation of creative entrepreneurs by providing them with access to gear, education, support, and a community that will expand their skills and knowledge to share their creations with the world.

Find out more: here