Jessica Kuepfer, Blogger and Endurance Athlete // Finding Her Passions, Building Genuine Relationships With Sponsors, and The Power of Saying Yes

Episode #11

In this episode of the Maker’s Co Podcast you’ll meet Jessica, Head of PR at Home Hardware, (sponsored) endurance athlete and the creator of endurance sport blog, Laces & Lattes. To say that this woman is inspiring, hard-working, driven, disciplined, and energetic would be both very true and massively understated. Her zest for life is infectious, and honestly, we both have huge girl crushes on her. Warning: listening to this might make you want to go do something active afterwards. Enjoy! Topics covered: Meet Jessica - her journey into blogging and endurance sports Blogging - find your niche and build a strategy Measuring success Goal setting - what do you want to get out of what you’re doing? Building her audience How sponsorships have worked for her - building genuine relationships Understand why you’re doing what you’re doing and be authentic Authenticity in social media All about marathons Training - find your community and mindset is everything Quiet confidence Advice for getting started with endurance sports - find what you love and just start How activity and sport can change your life Her side hustles - using her day job to support organizations she believes in Adventure Science experience - 100 Miles of Wild expedition The power of saying yes Always be learning Resources from the episode: Home Hardware - Zeal Optics - Adventure Racing - Waterloo Marathon - Iron Man - Big Bliss - Crisis communications - Fit Spirit -  Fast and Female - Kitchener-Waterloo Triathlon Club - Faction Racing - The Performance Project - Adventure Science - Earth Day - Orienteering - Crit race (race on a race course) - Quote: More from Jessica Kuepfer Laces & Lattes - Instagram - Facebook - Twitter - Pinterest - More from Maker’s Co: The Maker’s Collective - Catch Up On Past Episodes - Instagram - Facebook - Get In Touch & Join The Club - More from Lacey: LJH Creative Consulting- Instagram- More from Laura: LH Style Coaching - Instagram -