Leaving The Full-Time Job for Her Side Hustle, Creating Balance & Why Etsy Was The Key to Starting a Business // Kelly Broocks, Owner of Pretty by Her

We’ve rebranded!

This podcast used to be called ‘The Maker’s Collective Podcast’ and is now called ‘The Work Different, Live Different Podcast by The Maker’s Collective’. You’ll notice that we’ve updated the look and feel along with the name, which will appear across all of our episodes, old and new.

In this episode of The Maker’s Collective Podcast you’ll meet Kelly, the smart, sarcastic, driven woman behind one of our favourite local brands, Pretty by Her. We loved chatting with her and are so excited to be telling her story, because she embodies everything we talk about all the time over here at The Maker’s Collective. She found her side hustle through experimenting with creative things that she loves doing and built a business around those things. She has now left her full-time job (which she loved) to pursue her side hustle full-time, because it’s making her money, bringing her joy, and allowing her to design the life she wants. We hope Kelly inspires you as much as she does us - happy listening!

Topics covered:

Meet Kelly - social worker to creative entrepreneur
Making the decision to leave her dream day job for her dream creative job
Her experience with Etsy
Advice for people getting started on Etsy - research and product/listing
TLC Finding her creative identity
Figuring out who her ideal client is
Space to start upping her marketing game
Creating work-life balance - making space for relationships, adjusting to a new way of working, and finding as much balance as possible
Being a creative entrepreneur is becoming the new normal
Figuring out pricing
Experiences with shipping
When you realize your products are with people and in their homes
People fucking love mugs
Giving customers options
What’s next?

Resources:

Etsy - https://www.etsy.com/ca/
Kiki - https://www.spaces-simplified.com/
Etsy Forums - https://www.etsy.com/ca/forums
Cricut - https://home.cricut.com/
Instagram - https://www.instagram.com/
Antiques Roadshow - https://www.cbc.ca/programguide/program/canadian_antiques_roadshow

Leaving The Full-Time Job for Her Side Hustle, Creating Balance & Why Etsy Was The Key to Starting a Business // Kelly Broocks, Owner of Pretty by Her

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