Jessica Murphy, Owner of Rawkette & Captain of Etsy Waterloo Region // Going Deep On All Things Etsy & Learning How It Has Helped Her Create A Life She Loves

We’ve rebranded!

This podcast used to be called ‘The Maker’s Collective Podcast’ and is now called ‘The Work Different, Live Different Podcast by The Maker’s Collective’. You’ll notice that we’ve updated the look and feel along with the name, which will appear across all of our episodes, old and new.

In this episode of The Maker’s Collective Podcast you’ll meet Jessica, the Captain of Etsy Waterloo Region and the heart, mind, and talent behind hand stamped brand, Rawkette. If you’re at all curious about Etsy, and what it takes to open a shop and be successful, than this is the episode for you. We go deep on the topic, touching on everything from the basics to SEO, while also learning about Jessica in some pretty deep ways. Carve out some time for this one, because we know you will enjoy it.

Topics covered:

Meet Jessica - Police Foundations to Sales to Entrepreneur
How she got started on Etsy
The ‘Why’ behind what she’s doing - customer service is everything
The Captain - Running Etsy Waterloo Region
Etsy Workshops & Bootcamps - the basics of Etsy
Taking your business seriously - why people shop on Etsy, valuing your work
Lacey’s experience with Etsy
Managing the highs and lows of owning an Etsy business
How to apply to an Etsy Market
Learning to use digital marketing for her business
Repeat sales and word of mouth
What does success look like for Rawkette?
SEO - what is it and why do you need to worry about it?
Going from full time mom to full time Rawkette - finding her rhythm
What’s next?
Learning every step of the way
Where ‘Rawkette’ came from

Resources:

Princess Auto - https://www.princessauto.com/en/b/kitchener/N-1b7n4i8
Etsy - https://www.etsy.com/
Nicole Beno - http://www.nicolebeno.com/
Waterloo Region Small Business Centre - https://www.waterlooregionsmallbusiness.com/
Kitchener Market - https://www.kitchenermarket.ca/en/index.asp
Etsy Forums - https://www.etsy.com/ca/forums
Access to Professionals - https://www.waterlooregionsmallbusiness.com/userContent/documents//12)%20Access%20to%20Professionals%2010-10-20172.pdf
Etsy Made In Canada - http://www.etsywaterlooregion.com/shows/etsy-made-in-canada-fall-18/
Etsy Holiday Market - http://www.etsywaterlooregion.com/shows/etsy-holiday-market-18/
Instagram - https://www.instagram.com
Justin Bieber - http://www.justinbiebermusic.com/
SEO - https://moz.com/beginners-guide-to-seo
Boko Designs - https://www.boko.ca/
Jillian Harris - https://www.jillianharris.com/

Other Quotes from this Episode:

“Without Etsy I wouldn’t have been able to start my business.”
“I love the stories behind the pieces I’m making. It’s why I do what I do.”
“People shopping on Etsy want an experience, they want to know the story behind the maker.”
“When you put the work in, that will come back to you in sales.”
“Do what makes you happy.”
“If it scares you, do it.”
“Owning your own business is a never ending journey of learning.”

Jessica Murphy, Owner of Rawkette & Captain of Etsy Waterloo Region // Going Deep On All Things Etsy & Learning How It Has Helped Her Create A Life She Loves

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