Choosing The Right Social Media Platform For Your Brand

We’ve rebranded!

This podcast used to be called ‘The Maker’s Collective Podcast’ and is now called ‘The Work Different, Live Different Podcast by The Maker’s Collective’. You’ll notice that we’ve updated the look and feel along with the name, which will appear across all of our episodes, old and new.

In this episode of The Maker’s Collective Podcast we keep it short and sweet with a few quick tips on how to find the best social channel to focus on for your brand, how to steer clear of the temptation to be on ALL channels, and some things to keep in mind when setting up your channel(s) of choice.

Topics covered:

Become Your Own Digital Marketer workshop
Social media - You don’t need to be on every channel!
Understanding your business and customers will help you decide
Keep up-to-date on sizes for social media images
Secure handles across channels for consistency
Creating a business account on Instagram
Which platforms are your competitors on?

Resources:

The Small Business Centre - https://www.waterlooregionsmallbusiness.com/events/event.cfm?ww_event_eventID=AE679988-EF88-504A-04B2-95CB28B1EBCB
Canva - https://www.canva.com/
Social Media Image Sizes - https://www.socialmediatoday.com/news/the-ultimate-social-media-image-size-guide-for-2018-infographic/519183/
Graffiti Market - https://graffitimarket.ca/

Choosing The Right Social Media Platform For Your Brand

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