Mallory McKewen, Co-owner of BridesMade // The highs and lows of choosing a manufacturing partner, not waiting for perfection before launching, and how listening to their clients has helped them automate and grow

We’ve rebranded!

This podcast used to be called ‘The Maker’s Collective Podcast’ and is now called ‘The Work Different, Live Different Podcast by The Maker’s Collective’. You’ll notice that we’ve updated the look and feel along with the name, which will appear across all of our episodes, old and new.

In this episode of The Maker’s Collective Podcast you’ll meet Mallory, one half of the team behind the company, BridesMade. BridesMade is a company that rents sustainable, adjustable bridesmaids dresses to women all over Canada. There’s a lot of juicy content in this episode, especially if you’ve ever wanted to know more about the highs and lows of designing and manufacturing a product. It’s a quick listen and packed to the brim with takeaways - we hope you enjoy!

Topics covered:

Meet Mallory - solving that age old bridesmaid dress problem by starting BridesMade
Background - corporate finance to fashion designer/entrepreneur
How to design a dress that works for every body
Finding a manufacturing partner - it’s harder than you think!
Don’t wait to be perfect to launch
Be mindful about how you get started
How does BridesMade work?
Automation - answering customer questions through marketing & building trust
Starting with selling to Canada
Building their team
Marketing - organic social and paid advertising
Don’t forget Bing
Importance of influencer marketing
Advice
What’s next?

Resources from the episode:

COO - https://www.investopedia.com/terms/c/coo.asp
Wilfrid Laurier University - https://www.wlu.ca/
The Infinity Dress - https://bridesmade.ca/collections/infinity-collection
3 PL (Third Party Logistics Partner) - http://www.ic.gc.ca/eic/site/dsib-logi.nsf/eng/Home
Bing - https://www.bing.com/
Channel Partners - https://bridesmade.ca/pages/retailers

Mallory McKewen, Co-owner of BridesMade // The highs and lows of choosing a manufacturing partner, not waiting for perfection before launching, and how listening to their clients has helped them automate and grow

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