Lacey & Laura Mini-sode // The Importance of Branding

Episode #18

We’ve rebranded!

This podcast used to be called ‘The Maker’s Collective Podcast’ and is now called ‘The Work Different, Live Different Podcast by The Maker’s Collective’. You’ll notice that we’ve updated the look and feel along with the name, which will appear across all of our episodes, old and new.

In this episode of The Maker’s Collective Podcast we chat all things branding. We. Get. Into. It. Using The Maker’s Collective’s own evolution as an example, we dive into what branding is, why it’s important, and how to get started creating your own - even if you don’t have the resources to work with a designer or agency. Our own branding expert, Lacey J, drops some knowledge and shares her best advice for individuals and businesses who are just getting started. In the words of our friend, Jon Johnson - stop stopping, and start listening to this episode!

Topics covered:

  • What is branding?
  • Branding for freelancers/service providers
  • What being a Maker/Creative means to us
  • Where The Maker’s Collective branding and visuals began
  • The Maker’s Collective vs The Maker’s Co Podcast - our own branding conundrum
  • Evolving The Maker’s Collective visuals - we’re growing!
  • When evolving your brand is like repotting a plant
  • Advice for getting started
  • From Paint It Pretty to The Maker’s Collective

Resources from the episode:

More from The Maker’s Collective:

Instagram - The Maker's Collective (@makers__collective) | Instagram

Catch Up On Past Episodes - The Work Different, Live Different Podcast by The Maker's Collective (

Get In Touch - Contact (

More from Lacey: Instagram - Lacey (@wildhoneycoaching) | Instagram

More from Laura: Instagram - Laura Hart (@lauraannehart) | Instagram