Jessica Kuepfer, Blogger and Endurance Athlete // Finding Her Passions, Building Genuine Relationships With Sponsors, and The Power of Saying Yes

We’ve rebranded!

This podcast used to be called ‘The Maker’s Collective Podcast’ and is now called ‘The Work Different, Live Different Podcast by The Maker’s Collective’. You’ll notice that we’ve updated the look and feel along with the name, which will appear across all of our episodes, old and new.

In this episode of the Maker’s Co Podcast you’ll meet Jessica, Head of PR at Home Hardware, (sponsored) endurance athlete and the creator of endurance sport blog, Laces & Lattes. To say that this woman is inspiring, hard-working, driven, disciplined, and energetic would be both very true and massively understated. Her zest for life is infectious, and honestly, we both have huge girl crushes on her. Warning: listening to this might make you want to go do something active afterwards. Enjoy!

Topics covered:

Meet Jessica - her journey into blogging and endurance sports
Blogging - find your niche and build a strategy
Measuring success
Goal setting - what do you want to get out of what you’re doing?
Building her audience
How sponsorships have worked for her - building genuine relationships
Understand why you’re doing what you’re doing and be authentic
Authenticity in social media
All about marathons
Training - find your community and mindset is everything
Quiet confidence
Advice for getting started with endurance sports - find what you love and just start
How activity and sport can change your life
Her side hustles - using her day job to support organizations she believes in
Adventure Science experience - 100 Miles of Wild expedition
The power of saying yes
Always be learning

Resources from the episode:

Home Hardware - https://www.homehardware.ca/en/index.htm
Zeal Optics - https://www.zealoptics.com/CA/en_GB/
Adventure Racing - https://arworldseries.com/
Waterloo Marathon - http://waterloomarathon.com/
Iron Man - https://en.wikipedia.org/wiki/Ironman_Triathlon
Big Bliss - https://www.bigbliss.ca/
Crisis communications - http://www.businessdictionary.com/definition/crisis-communication.html
Fit Spirit - https://www.fitspirit.ca/
Fast and Female - https://www.fastandfemale.com/
Kitchener-Waterloo Triathlon Club - http://www.kwtriclub.com/
Faction Racing - https://www.factionracing.com/
The Performance Project - http://www.theperformanceproject.ca/
Adventure Science - https://www.adventurescience.com/
Earth Day - https://www.earthday.org/
Orienteering - http://www.orienteering.ca/about/orienteering/
Crit race (race on a race course) - http://www.naturalstatecrits.com/about/

Jessica Kuepfer, Blogger and Endurance Athlete // Finding Her Passions, Building Genuine Relationships With Sponsors, and The Power of Saying Yes

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